Scented Candles for Snowdrop

Franterro delivered a full-cycle Private Label project to create a scented candle collection for the Snowdrop flower shop. The objective was to develop a product that complemented the shop's range, reflected its brand aesthetic and created a distinctive atmosphere of comfort and inspiration for customers.

The project encompassed the creation of a branded scented candle collection, from the concept and fragrance compositions to manufacturing and presentation in line with Snowdrop's visual identity.

Particular attention was paid to creating a product that naturally matched the brand's floral theme and strengthened the emotional connection with customers after they purchased flowers and gift arrangements.

Concept

Snowdrop is a space where the beauty of flowers comes together with emotions and experiences. The project therefore centred on scented candles that naturally extended the brand's philosophy and enriched the customer experience after a flower purchase.

Special attention was paid to fragrance compositions, packaging design and visual presentation so that each candle reflected Snowdrop's premium positioning.

What we delivered

• Developed the Private Label product concept;
• Created bespoke fragrance compositions;
• Selected wax, wicks and components;
• Designed labels and packaging;
• Adapted the products to Snowdrop's visual identity;
• Manufactured and filled the finished products;
• Performed quality control throughout production.

Result

The result was a branded scented candle collection that fitted naturally into Snowdrop's product range. The products combine quality materials, original fragrance compositions and elegant design that reflects the brand's premium character.

The scented candles are now sold under the Snowdrop brand, helping the company broaden its range, strengthen customer loyalty and create additional value for shoppers.

Project services

Private Label • Fragrance development • Scented candle manufacturing • Component selection • Packaging design • Product branding • Quality control